For more than two decades, wTVision has played a pivotal role in global sports broadcasting, combining technology, creativity, and operational expertise to deliver world-class productions. With thousands of broadcasts executed every year and solutions adapted to more than 32 sports, the company is a trusted partner for federations and broadcasters aiming to connect with fans worldwide.
Throughout its history, wTVision has provided high-profile graphics and design services for leading football properties such as LALIGA, UEFA tournaments, Liga Portugal, CONMEBOL competitions, and Copa América. Broadcasters in Europe, the Americas and other continents have relied on its FootballStats CG, SportsCG, and AR³ solutions to ensure precise data integration, engaging storytelling, and immersive augmented reality experiences that resonate with fans across every feed and platform.
Among these collaborations, wTVision’s partnership with LALIGA stands as a defining example of magnitude and innovation. Each season, wTVision powers the broadcast graphics and augmented reality for more than 800 matches, ensuring that one of Europe’s most prestigious leagues is presented with precision, creativity, and impact. Beyond the pitch, wTVision also drives the operation and playout of LaLiga Internacional, LaLiga Hypermotion, DAZN Bar 1, DAZN Bar 2, and LaLiga TV Bar, with ChannelMaker at the core of these workflows. This end-to-end role illustrates how wTVision combines technology, design, and operational expertise to elevate football coverage for millions of fans worldwide.
This ongoing presence in football highlights wTVision’s ability to deliver at scale while tailoring its solutions and design services to the unique identity and requirements of each competition. From reimagining complete graphic lines to integrating real-time statistics and immersive AR, every project is crafted to reflect the spirit of the tournament while elevating the on-screen experience for global audiences.
Football stands as the most widely covered sport worldwide, yet wTVision has built a strong presence across a broad range of disciplines. Over the years, the company has consistently scaled its solutions to serve an ever-expanding range of sports – a milestone that illustrates both the reach of its operations and its ability to evolve with the demands of each discipline. This versatility ensures consistent delivery across traditional, emerging, and adaptive competitions, reinforcing wTVision’s role as a trusted partner for federations and broadcasters worldwide.
Recent highlights show how this breadth translates into impact. wTVision enhanced the FIBA U17 Women’s World Cup and Lithuania’s King Mindaugas Cup with AR-driven broadcasts powered by the R³ Space Engine, and integrated live race data with on-air graphics during Belgium’s Renewi Tour. In martial arts, the WKF Team World Championships demonstrated the company’s expertise in real-time combat presentation, while the Invictus Games showcased its ability to manage adaptive sports across multiple disciplines. In motorsports, a cutting-edge virtual set created for DAZN Portugal’s Formula 1 coverage through the wVSet platform brought photorealistic studio environments to life. Other milestones include MotoAmerica, Judo championships, and CEV Volleyball, each reflecting wTVision’s capacity to combine technology, creative design, and operational precision to set new benchmarks in sports broadcasting.
Continuous innovation remains a defining trait of wTVision. Among its latest developments is a mobile-first interactive augmented reality platform designed to transform passive viewership into active participation. Projecting real-time 3D graphics and interactive scenes into the viewer’s environment, the system enables fans to engage directly with live content – at home, at a venue, or on the move – using only a smartphone or AR glasses. Fully synchronised with live productions, it delivers an immersive, responsive, and editorially controlled experience that creates new engagement and monetisation opportunities for broadcasters.
“Sports unite cultures and audiences like nothing else. Our role is to ensure those moments are brought to life with intelligence and imagination. By combining expertise with collaborative teams across the globe, we are building the future of storytelling in sports broadcasting – innovative, inclusive, and inspiring,” said Paulo Ferreira, chief commercial officer at wTVision
