The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of the Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU), will host a series of “Ask Me Anything” sessions during IBC2026, held in the AMWA area on the EBU stand.
The sessions will give broadcasters, manufacturers, systems integrators and technology partners direct access to the experts working to turn the Dynamic Media Facility (DMF) vision into a practical industry roadmap.
Scheduled speakers include:
- Naveed Aslam — Paramount
- Dennis Buhr — SVT
- Pedro Ferreira — Bisect
- Brad Gilmer — AMWA
- Hans Hoffmann — EBU
- Martin Irvin — Sony
- François Legrand — CBC
- Phillip Myers — Lawo
- Hartmut Opfermann — BFE
- Gerard Phillips — Arista
- Félix Poulin — CBC
- Andrew Rayner — Appear
- Russel Trafford-Jones — Techex
- Vincent Trussart — Grass Valley
- Sithideth Viengkhou — Riedel
- Willem Vermost — EBU (pictured, above)
Visitors to the JT-DMF discussion area on the EBU stand will also be able to view demonstrations relating to DMF and the Media eXchange Layer (MXL), covering technologies and architectural concepts under development in the sector.
JT-DMF working groups bring together broadcasters, manufacturers, systems integrators and technology experts, with the aim of ensuring the work reflects operational requirements while remaining practical and interoperable.
“The beauty of the collaboration between the AMWA and the EBU is that we have a joint task force between the user community and the people who really build products for the market,” said Willem Vermost, senior media technology architect at the EBU.
“I think we all recognize the evolution of broadcast facilities will move toward DMF,” said Mike Strein, co-chair of the JT-DMF Business Track and retired director of engineering and technology at Disney-ABC. “ST 2110 provided transport efficiency, and that was our step from SDI, and now, we can take advantage of compute efficiency. To have an agile environment is probably every broadcaster’s dream.”
“As media organizations face increasing pressure to do more with fewer resources, JT-DMF brings together key stakeholders in our industry including broadcasters, vendors, and systems integrators in order to address these challenges,” said Brad Gilmer, executive director of AMWA. “The AMA sessions at IBC allow attendees to talk directly with the people who are responsible for guiding the discussions in the JT-DMF. These people are taking concrete steps now to make the vision of Dynamic Media Facilities a reality. They are shaping the next generation of infrastructure. And they are continually asking, how can the industry align on a common, interoperable approach?”
AMWA is the organisation behind NMOS, a set of open-source specifications for control-layer interoperability between media devices on IP infrastructure.
The full “Ask Me Anything” schedule is available at www.amwa.tv/post/ibc2026. Further information about JT-DMF is available at www.amwa.tv/jtdmf or by contacting [email protected].
Hall 10 Stand D21
