iF Design Award for Fujinon broadcast zoom lens

Fujifilm has received an award for its premium 4K UHD broadcast zoom lens Fujinon UA80x9, which boasts optical performance compatible with 4K cameras. The prestigious iF Design Award is an international design award launched in 1953 by the ‘iF’ International Forum Design in Hannover, Germany. It is one of the world’s three most prestigious design awards, alongside Germany’s Red Dot Design Award and the United States’ IDEA Award. The UA80x9 was selected in recognition of not only exterior design, but also because of its advanced product performance and ease of use.

The UA80x9 (9-1440mm) with OS-TECH (optically stabilised) and UA22x8 (8-352mm) next generation 2/3-inch 4K UHD broadcast zoom lenses with 16-Bit encoders are compatible with 4K cameras. The applied EBC coating (electron beam) and ‘floating focus systems’ which control multiple lens groups according to the shooting distance, delivering high-resolution, high dynamic range images thru the entire focal range, from close-up to infinity; enabling 4K HDR video production with a realistic visual sensation with premium picture quality.