Imagen announces partnership with Newsbridge and Broadcast Solutions

Imagen has announced it is to partner with Newsbridge and Broadcast Solutions to facilitate the distribution of media to journalists and media organisations around the world.

The combination of Imagen, Newsbridge and Broadcast Solutions technology will bring together tools to provide broadcasters with increased efficiency and faster speed-to-market, plus enabling automated and optimised content indexing as well as AI-driven metadata tagging to accelerate the workflow.

Owen Shackman, partnerships director at Imagen, commented: “We are very excited to be partnering with Newsbridge. This further demonstrates our commitment to working with market-leading, agile providers who add tremendous benefit to the content value journey for our clients. This is a great complement to the Imagen offering, allowing us to help content owners satisfy their audiences in a more cutting-edge and effective way, enabling them to unlock the added value of video and rich media.”

Nicolas Hans, partner at Broadcast Solutions, Middle East and Africa, added: “In today’s global content marketplace, our clients require scalable distribution and syndication platforms such as Imagen. But to service multilingual audiences, they need to streamline the preparation of media by automating the creation and facilitating the curation of descriptive metadata, that’s where Newsbridge cognitive indexing services and tools kick in.”

Charles-Edouard Pezé, head of partnerships at Newsbridge, concluded: “This collaboration with Imagen allows us to showcase our tool’s versatility, how Newsbridge seamlessly generates value amidst the media flow and helps Imagen’s customers to access and share their content more quickly than ever before.

“Our AI-powered metadata tagging means that little to no manual intervention is needed to tag assets, saving both time and resources for the end users and allowing them to focus on tasks where human operators make an actual difference. We look forward to working with Imagen to bring these capabilities to other organisations.”


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