Imagen extends relationship with PA Media to enhance agency offering

Imagen has extended its long term relationship with PA Media (PA), the national news agency for the UK and Ireland and a major multimedia content and services provider, to upgrade and enhance its video portal.

An Imagen customer since 2014, PA recently called on Imagen to update the look of its customer-facing portal to reflect the company’s new branding and improve its functionality.

The upgraded portal now features a new partner area, allowing PA to host and label third party content alongside the news agency’s own editorial output.

Enhanced search functionality and metadata display enable PA’s customers to surface relevant content from the vast catalogue of newsroom-ready, customer-ready and partner content, and in doing so, increase its speed to market.

Improved analytics functions from Imagen also allow the agency to track how customers are accessing and using content from the video portal by surfacing search records and user journeys.

In addition, PA has engaged Imagen’s content licensing business – Screenocean – to represent its video content. The new licensing agreement will enable the agency to find even more new audiences for its video content and, in turn, increase its revenue streams.

Joe Pickover, head of video at PA Media, said: “The Imagen platform has been invaluable to us over the years. This latest project has ensured that PA’s video portal continues to reflect our brand and support the way our customers consume our content.”

Tom Wild, senior account manager, Imagen, said: “Our relationship with PA has gone from strength to strength over the last six years and with this latest agreement we’re thrilled to be helping PA get more from its content and open up new revenue streams. In such a fast-paced industry, being able to quickly ingest and distribute content of all types is vital, we’re proud that our platform has proven itself to be integral in achieving this.”