Imagen announces new AI-powered media platform

Imagen has announced the introduction of Imagen Go,  a smart, AI-powered media platform that helps people to connect with the content they need to stay productive.

Imagen Go is a secure, intuitive, cloud-based solution designed to help organisations store, organise and share digital media more efficiently.

When video files are dropped into projects, Imagen Go automatically generates transcripts from the audio track, it tags objects recognised in images and turns PDFs and documents into searchable files, making finding content easier and more intuitive.

As many businesses struggle to maintain relationships with consumers, staff and partners during the current pandemic, the demand for digital content to support marketing and communications has only intensified. Without the right digital media management solution in place, creative project teams are encountering content chaos, exacerbated by the pressures of remote working during the COVID-19 pandemic.

Brie Pegum, vice president of product, Imagen, commented: “We spoke to digital media managers and creatives across a variety of industries about their frustration and exhaustion trying to collaborate remotely on creative files. Unfortunately, many feel that the burden of digital asset admin rises month on month. Through powerful AI indexing, Imagen Go helps you to find exactly what you’re looking for in seconds.”

Charlie Horrell, chief executive officer at Imagen, added: “Our technology has been developed over the past 20 years to help media companies, sports organisations and businesses extract more value from their content. As the challenge of organising and connecting complex files now faces nearly every business, today we’re launching Imagen Go to help creative teams free up more time to collaborate, innovate and communicate.”