Imagen launches pre-packaged delivery workflows for OTT

Imagen, the  cloud media asset management platform, announced the launch of pre-packaged delivery workflows to over-the-top (OTT) platforms during IBC.

The Imagen platform auto-packages finished content according to the specific needs of each OTT platform such as metadata, format, artwork, resolution and other requirements.

Content creators can now focus on what they do best, said Imagen – creating content, without the worry of enriching, packaging, and delivering content to each OTT platform’s specifications.

The time and costs spent manually delivering content are significantly reduced and has enabled existing Imagen users to double their creative output, the firm said.

“We’re proud to add OTT delivery workflows to our portfolio. They remove considerable friction from the content lifecycle, reducing the amount of time spent manually delivering content, and enabling teams to scale their delivery without limits. I look forward to further adding to our distribution capabilities in the future,” said Imagen chief executive Charlie Horrell.