IMG Arena extends Euroleague Basketball partnership

IMG Arena has extended its longstanding partnership with Euroleague Basketball for live streaming rights for the sports betting industry, marking a decade of collaboration between both companies.

The deal also sees IMG Arena extend its relationship to capture live game data in stadiums from over 500 matches a season from the EuroLeague and EuroCup. IMG Arena will distribute FastPath Data to hundreds of licensed sportsbook operators around the world in under a second.

The partnership extension builds on Euroleague Basketball’s exponential growth on all audience verticals during the last three seasons, with 75% growth in TV viewership, over 20% in social media followers and more than 25% in online viewership.

Roser Queralto, chief business officer of Euroleague Basketball, said: “IMG Arena is an undisputed leader in the creation, productisation and distribution of sports content, and we are delighted not only to renew but bring our collaboration one step further. This is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”

Freddie Longe, EVP and managing director of IMG Arena, said: “We are delighted to extend our long-standing partnership with Euroleague Basketball, one of the world’s leading basketball leagues. With its global footprint and loyal fan-base, Euroleague Basketball is an essential part of the sports betting ecosystem. Our renewed partnership demonstrates the commercial confidence on both sides and establishes a renewed platform for even greater success and innovation.”

Headquartered in London, IMG Arena is a sports content and technology hub serving the sports, sports betting and sports media ecosystems. It delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. Clients include the ATP, UFC, European Tour, PGA Tour, MLS and the FA.


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