Impact Wrestling partners with sports network Extreme to expand reach throughout Russia and the CIS
Impact Wrestling has agreed a partnership with global sports network Extreme, establishing the channel as the official Russian-language home for the fast-paced weekly flagship series Impact!
The agreement marks the first time that Impact! will be available in the Russian language on broadcast television every week, and also includes four major quarterly pay-per-view events including the Bound for Glory pay-per-view on Saturday 23 October. Viewers throughout Russia and the Commonwealth of Independent States (CIS) can enjoy Impact’s pro wrestling content from 15 October.
Extreme delivers a blend of extreme sports coverage to viewers around the world – airing 24 hours a day, seven days a week. The channel is currently available on satellite and cable platforms across Russia, Europe, the Middle East, Africa and the US.
With this agreement, viewers in Russia and the CIS – which includes Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Ukraine – can now experience Impact! every Friday on the Extreme network.
Impact Wrestling’s world-class roster boasts some of the industry’s most talented athletes, led by Impact World Champion Christian Cage and Impact Knockouts Champion Deonna Purrazzo, as well as Impact World Tag Team Champions The Good Brothers, and many more.
“For many years now, Impact has enjoyed a large and passionate fanbase in Russia,” said Jaime Pollack, chief revenue officer, Sports Media Group, which includes Impact Wrestling. “This landmark agreement with Extreme enables us to bring these dedicated wrestling enthusiasts our flagship Impact! series in Russian for the first time ever on weekly broadcast television, as well as four of our top pay-per-view events. We are proud to partner with Extreme to make them the official Russian-language home of Impact Wrestling, and we look forward to sharing Impact!’s unparalleled programming with even more viewers around the world.”
“This partnership is a strong continuation of Extreme’s ongoing programming development strategy in Russia and the CIS,” said William Lee, CEO, Extreme Channel. “We could not be happier to join forces with Impact Wrestling and are excited for the opportunity to provide Impact! content in the Russian language to viewers throughout these territories. Impact!’s signature brand of high-octane action is the perfect complement to our programming line-up, and we are confident that our audience will enjoy all the hard-hitting matches, gripping stories and larger-than-life personalities that only Impact! can provide.”