India’s Got Talent connects with fans via Riedel Skype
Riedel Communication’ STX-200 solution for bringing Skype connectivity into the professional broadcast environment has been deployed on the popular reality show India’s Got Talent (IGT), broadcast on Hindi-language entertainment television channel ColorsTV. Making it easy to enrich the live broadcast with reliable, high-quality Skype contributions, whether from across the production facility or from across India, the STX-200 changes the way that the IGT fans, host, judges, and even the contestants can interact and engage.
Whether using a desktop Skype client or a mobile device, fans are able to connect with the ColorsTV reality show via Skype-to-Skype calls, group video calls, and instant video messages. With the Skype ID IGTonColors, viewers can connect with one another and send questions to the show’s judges and presenters. These users also gain access to exclusive IGT contests, highlights from the show, bloopers, and exclusive interviews with show participants.
Although these contests and group chats with judges and hosts drive further viewer engagement with the show, the most unique element of the show’s Skype usage is the way it is used along with Riedel’s STX-200 to enable creation of exclusive content and behind-the-scenes footage. An engineering team from Riedel integrated eight STX-200 units with the Skype TX Studio system at the IGT production facilities in Mumbai along with the Riedel’s MediorNet Compact real-time media network and Artist digital matrix intercom system. Working with Skype and these Riedel systems, show producers can add new and original fan-focused content to the broadcast while continually ensuring the quality of that feed.
Together, the STX-200, MediorNet Compact, and Artist systems enable transport of program video with embedded audio from the studio to the production switcher and on to the control room, as well as flexible routing of signals to individual Skype users using Surface tablets and other smart devices to facilitate Skype calls between viewers, contestants, and judges. With this solution, the host might call contestants via Skype to let them know that they will be heading to the next round of competition, or show producers might arrange for surprise calls by family and friends to contestants in the studio.