Iraqi Media Network chooses Imagine Communications Solutions for new HD channels

Imagine Communications has announced the implementation of a new master control system at the Iraqi Media Network (IMN), the national broadcaster in Iraq. The installation of channel playout and content management solutions allows IMN to deliver two new HD channels (Al Iraqiya News and Al Iraqiya Turkmen, a specialist service for the Turkmen community in Iraq), as well as boost workflow efficiency and productivity.

The expanded capabilities are additions to the multiple channels, including specialist sport, religious and entertainment television services, the network already broadcasts using Imagine Communications equipment. The turnkey solutions, implemented in conjunction with local systems integrator AV Solutions, included systems design, engineering planning, product procurement and project management services to complete the installation at IMN’s Baghdad-based headquarters.

“The existing systems deployed at IMN were dependable and flexible, and we had no hesitation to recommend extending them to gain the additional functionality and capacity required by the broadcaster,” said Zaid Wattar, managing director, AV Solutions. “The project also allowed IMN to install the latest servers, master control and playout technology, ensuring the best operational workflows and business efficiency. Imagine Communications has proven itself an extremely reliable partner during this entire process.”

The new installation combines Nexio AMP transmission servers, Nexio Farad high-performance, scalable, online storage, and Platinum signal routing and distribution solutions, all under the control of ADC channel playout automation. The tightly integrated deployment provides a seamless, end-to-end media playout and content management platform with abundant bandwidth and storage support to meet the demanding workflow requirements at IMN. The deployment also provides the agility needed to enable seamless enhancements and expansion for additional services in a dynamic and changing media and business landscape.

“Broadcasters today are eager to deploy more content across more devices in less time,” said Mathias Eckert, vice president, Europe, Africa and the Middle East, Imagine Communications. “Our flexible, scalable, software-based architecture enables broadcasters like IMN to more quickly and efficiently produce, distribute and manage their media, all while protecting their current investments and supporting new delivery platforms going forward. We are thrilled to build on our strategic relationship with IMN through this new deployment.”

Al Iraqiya News went live in summer 2014 whilst Al Iraqiya Turkmen went live in December 2014.