Jünger Audio celebrates most successful year yet in China
“Since opening a dedicated regional office in Beijing in 2010, we have seen our Chinese sales grow year on year,” says Jünger Audio CEO Peter Pörs. “However, 2013 was successful with sales exceeding our expectations. We shipped a wide range of audio processors which were delivered to a number of different Chinese broadcasters. 44 D*AP4 LM Digital Audio Processors went to GZTV, therefore our success was especially noticeable in the Guang Dong region where all three provincial and city TV stations are now using Jünger Audio products to control broadcast loudness.”
Pörs adds that Jünger Audio’s achievements in China are down to two key factors – having a permanent base in the country, which inspires customer confidence, and offering a range of high quality products that are renowned for their ability to deliver uncompromised audio loudness management.
“Our Beijing office is headed by Jian Gao, a Chinese national who understood both the business climate and our own industry,” he says. “Jian’s broadcast and pro audio experience, combined with her local knowledge, make a huge difference to how we are perceived by our Chinese customers. Having a local presence reassures our customers as they know they will be properly supported after they buy.”
Jünger Audio’s D*AP4 LM series has proved particularly popular in China because it gives users the processing quality and features offered by Jünger Audio’s flagship T*AP Television Audio Processors, but in a smaller 4 or 2 channel system. Incorporating Jünger Audio’s unique LEVEL MAGIC algorithm, the unit focuses on automatic and adaptive loudness management compliant with all current broadcast audio loudness recommendations including ITU.1770 Standards (revisions 1, 2 and 3) as well as recommended practices ATSC A/85 (2011/2013), ARIB TR-B32, Free TV OP-59, Portaria 354 and EBU R128.
Recent customers in China have included Guang Zhou TV, which has invested in 44 D*AP4 LM processors, making this one of the largest single orders to PRC in the company’s history.