Kazmedia selects Grass Valley cameras for comprehensive studio upgrade
Kazakhstan’s Kazmedia has selected Grass Valley HD-enabled cameras as part of a comprehensive studio upgrade at its Kazmedia Ortalygy facility in Nur Sultan.
The new equipment provides access to full HD acquisition capability to deliver enhanced media services to its customers, including production and broadcast services for seven national television channels and three radio stations.
The deployment forms part of a broader move to overhaul Kazmedia’s facilities, allowing it to meet the rising demand for high-quality live content and news services. The new camera chains will support live news, sports and studio-based entertainment shows.
The 18 Grass Valley LDX 82 series cameras and four LDX C82 series compact cameras will give the broadcaster access to advanced imaging capability and high-performance levels across multiple resolutions. The deployment provides HD capability now and will pave the way for future HDR capability and access to remote production functionality through Grass Valley’s e-License programme, which enables one hardware platform to be deployed with a choice of software upgradeable capabilities.
Muksinov Rinat Marselevich, deputy general director and technical director at Kazmedia, commented: “As we prepare our business to take advantage of the opportunities the dynamic Central Asian media sector offers, we need technology that can grow and evolve with our needs, allowing us to deliver quality pictures and services that our customers demand.
“The team at Grass Valley demonstrated a deep understanding of our business, and its camera solutions meet all our requirements. Grass Valley also provided remote training, allowing the project schedule to run in a timely manner even during a global pandemic.”
Marco Lopez, Grass Valley’s general manager for live production, added: “Consumers expect content to be made available to them faster than ever before. So, it’s vital that our customers can access secure future roadmaps which embrace all new technology upgrades along the way.
“At Grass Valley, we’re committed to helping broadcasters and content producers to adapt their workflows and services to meet the needs of their core audience, today and tomorrow. We’re excited to be working with Kazmedia as it takes this important step to future-proof its studio capability and we are proud that Grass Valley cameras will play a central role in delivering innovative content to viewers in the region.”