La7 focusing on sports and more after acquisition

Urbano Cairo of Cairo Communications is the new owner of Italian TV channels La7 and La7D (MTV retains a 51% share).

The two channels (previously property of TiMedia) cannot be re-sold for at least 24 months. After a long and troubled period (revenues were down 11.2% in 2012, when compared to the previous year), the channels will be hoping for a sustained period of recovery through a focus on delivering news, sports and information to a wider audience, including younger people in the daytime.