LiveU has formed a new partnership with Kinetiq, the company behind the Teletrax watermarking technology. With this partnership, Kinetiq is bringing Teletrax watermarking into LiveU Matrix, its cloud-native IP video distribution platform, so broadcasters can add secure, persistent watermarks to live streams without additional hardware.

The LiveU Matrix distribution platform lets users exchange live video feeds directly in the cloud with high-quality and low-latency, accessible from any browser. Teletrax watermarking adds another layer of intelligence and protection to the live video feeds. This persistent, imperceptible technology embeds identifying data into video content, enabling precise tracking of where and how content is broadcast or streamed.

For nearly 25 years, Teletrax has equipped news, sports, government, and entertainment organisations with scalable watermarking to validate rights usage, protect proprietary content and understand reach across more than 6,000 broadcast and digital platforms worldwide.

With the new integration, clients can insert Teletrax watermarks at the point of capture within the cloud, eliminating the need for costly, on-premise hardware. This cloud-based approach is said to lower costs, accelerate latency, and make it easier to track and secure live content globally.

“The combination of LiveU Matrix and Kinetiq’s Teletrax watermarking allows our clients to scale live distribution while safeguarding their valuable content,” said Christian Diehl, senior director of product management at LiveU. “This integration gives customers a flexible, cost-effective alternative to legacy infrastructure, pairing LiveU’s premium-grade transmission with trusted watermarking technology, all in the cloud.”

“We’re excited to support LiveU in their championing of cloud-based solutions,” said Kevin Kohn, CEO at Kinetiq. “Teletrax has continuously evolved with industry needs over the last 25 years, and this integration is a clear example of that. Together, we’re giving broadcasters and content owners a smarter, more agile way to protect and monetise live content in the cloud era.”