LiveU expands live production platform with Air Control

LiveU has announced the launch of Air Control, a new broadcast orchestration cloud solution.

Built for broadcasters as a human-centric offering, Air Control enables organisations to choreograph live production workflows better and deliver high-quality flawless live programs of any size while providing the commercial and operational flexibility much-needed to support the rapidly changing industry.

An integral part of LiveU’s live video ecosystem, Air Control simplifies the ability to provide a well-integrated, seamless, and intuitive live video production. The collaborative solution eliminates the need to settle for not-fit-for-purpose technologies, fragmented workflows, and inflexible operational models to accommodate evolving production needs while ensuring the highest quality and reliability.

“Air Control’s disruptive concept is poised to transform the control room, unlocking the potential of the broadcast industry once again as LiveU did 15 years ago. Air Control streamlines and simplifies the production workflow by connecting everyone involved in the production, including engineers, editorial, anchors, reporters, announcers, and guests using a single platform,” said Ronen Artman, vice president of marketing at LiveU. “Air Control removes risk and complexity by replacing general-purpose, consumer-based video conferencing solutions with a robust broadcast-grade orchestration and transmission tool, leveraging LiveU assets and giving production crews a complete solution to manage all of the human elements of a live remote production.”

Air Control was designed from the ground up for the broadcast industry, providing a cost-effective solution to address production budgets, challenges, and overall needs. As part of LiveU’s cloud platform, Air Control removes the need for additional computers, servers, or hardware and the need to use consumer software in the broadcast workflow. Instead, teams can work with the devices, laptops, phones, and tablets they use daily while benefiting from a professional service.

Artman added: “Broadcasters are looking for simplification, flexibility and innovative tools to accommodate today’s changing media landscape. What they are not willing to compromise on is quality, reliability, and a superb customer experience. With Air Control, we are taking this to the next level and revolutionising the live production orchestration space.”