LOSC Lille centralises club media production with new MAM platform

LOSC Lille has signed a deal with ScorePlay for media asset management (MAM) as part of its efforts to elevate its media management capabilities by centralising the entire club media production – video, photo, design, live events – with an AI-Driven indexation.

Lille will implement this across all teams, taking its archive of media assets, including historical match footage, press conferences, and exclusive behind-the-scenes content and hosting it in a MAM solution.

According to Scoreplay, the aim was to enhance collaboration, streamline workflows, and unlock the full potential of their media for marketing, fan engagement, and commercial opportunities.