Low6 launches B2B white-label gamification platform

Sports gamification platform Low6 has announced that it is offering the same free-to-play gamification technology to the sports, sports betting and gaming industries as a full turnkey B2B solution. European operators Toto and Jacks are already onboarded onto the Low6 platform, with major operators in the North American and Asia Pacific markets to be revealed later this year.

Low6’s suite of iGaming products has been developed in conjunction with some of the biggest names in sports, gaming, media and mobile technology, including the PGA Tour, UFC, Uber Eats and PointsBet. The free-to-play platform powers a range of products for these partners to engage with sports fans, and then acquire and retain those fans as customers.

Battle-tested by fans across the globe, the Low6 technology platform and games are now available as a white-label proposition to the betting and gaming industry, sports media companies, professional leagues and teams. These products include playable formats for fantasy, picks, trivia and bracket games, as well as powerful player management tools accessible from a simple customer dashboard.

The platform, based on a community-first approach to sports gamification, encourages extended dwell times on the site and has proven effectiveness to partners who seek low customer acquisition costs. Integral to the platform’s capabilities are the data collection tools it provides. Customers gain the opportunity to collect strong first-party data to help them better understand who their user base is – something that is becoming ever more central to business success.

“With the Low6 gamification platform we’re on a mission to ensure that our partners know the millions of social media fans they engage with – their name, email, address, phone and favourite player, and have actionable data to convert and retain their followers. At Low6 we have a simple saying – ‘first-party data is a party you don’t want to miss’, and that’s what we look to deliver for our partners,” said Jamie Mitchell, Low6 CEO and co-founder.