M2A Media launches M2A Connect Source Selector

M2A Media has launched the M2A Connect Source Selector, the latest feature of its cloud IP transport service, M2A Connect.

The new feature expands the capabilities of the M2A Connect product, launched in May, giving rights owners the ability to offer broadcasters a greater choice of content on a self-serve basis. The rights owner can dynamically set up subscription options allowing the broadcaster to view and select from a range of available live feeds, while maintaining full control and visibility over what content is ultimately made available.

Source Selector is of particular value where a rights owner uses M2A Connect to distribute multiple video feeds from a live event. Using Source Selector in the M2A Connect console, an acquisition partner is now able to view all available feeds and select which to acquire based on secure, pre-defined entitlements, thus giving them greater editorial control during the live broadcast.

Additionally, Source Selector streamlines interactions between rights-owners and subscribers, as subscribers are entitled to take direct control when routing feeds into their own infrastructure.

Marina Kalkanis, Chief executive officer at M2A Media, commented: “The positive reaction to M2A Connect when it launched this May demonstrated how IP over cloud really is the future for live video distribution. Our latest product feature, M2A Connect Source Selector, evolves the product even further, meeting the demands of pioneering rights owners and broadcasters looking to push boundaries of technological innovation to grow their brand and customer service.”