Magnifi brings AI-powered highlights to Hong Kong China Rugby’s Premiership
Magnifi by VideoVerse, an AI-driven video technology company and video-editing SaaS platform, has announced a new partnership with Hong Kong China Rugby (HKCR) to support the 2023/2024 season of the Hong Kong Premiership, with AI-powered video highlights of the games.
This collaboration is set to transform the viewing experience for rugby fans across the region and marks an exciting new chapter for HKCR as it aims to enhance the viewing experience of rugby fans, with the automatic generation and sharing of Premiership action highlights using Magnifi’s technology.
It will also elevate the overall engagement of rugby enthusiasts and fans by seamlessly capturing key moments such as tries, try-saving tackles and team attacks, and providing digital-ready video highlights, eliminating the need for a video editor.
“We are thrilled to announce our teaming up with HKCR,” said Vinayak Shrivastav, CEO of Magnifi. “We embark on an exciting new chapter dedicated to elevating the rugby viewing experience throughout the region. Using Magnifi’s cutting-edge technology, we aim to provide rugby fans with an effortless way to relive the exhilarating moments of Premiership action. It’s all about making rugby accessible, enjoyable and memorable for everyone.”
“We are very excited to welcome Magnifi in collaboration with the Hong Kong Premiership. The partnership shows our commitment to innovation and enhancing the sport of rugby in Hong Kong. There is a growing demand from sports fans for short videos showing highlights and key moments from sports events. By leveraging Magnifi’s technology and providing fans with more engaging viewing content, we aim to attract a broader audience and captivate existing fans,” said Robbie McRobbie, CEO of Hong Kong China Rugby.
The 2023/2024 premiership season will bring together six men’s teams and six women’s teams, as they compete in 15 league rounds, culminating in the Grand Championship semi-finals and grand finals. To enhance the excitement, Men’s and Women’s Premiership games will be selected for highlight creation throughout the season. The AI-powered highlights debuted during Super Saturday on 7 October, adding an extra layer of enjoyment to the already thrilling clashes.