Magnifi partners with Storyteller for next-level mobile content delivery

Magnifi by VideoVerse has formed a partnership with Storyteller, a leading SaaS platform that enables brands and sports organisations to benefit from the explosive popularity of short-form vertical videos across their owned and operated platforms.

Storyteller empowers brands to deliver high-impact vertical videos within their own apps and platforms, outside of the major social media giants, ensuring they maintain complete control over their content and audience engagement. The integration with Magnifi will further streamline the vertical video production process, from creation to distribution, allowing brands to maximise the impact of their native content offerings.

Bob Thompson, founder of Storyteller, believes that the partnership will drive the entire medium of vertical videos forward.

“There has traditionally been a high barrier of entry to vertical videos. Brands have to tailor videos to this format, committing significant man-hours to this process. Thanks to our integration with Magnifi, this barrier is forever gone: sports media rights owners can now reap all the benefits of vertical videos so that it becomes a revenue driver and brand builder,” said Thompson.

This suite of tools is truly end-to-end, seamlessly integrating the strengths of both Magnifi and Storyteller. To start, Magnifi can automatically convert key moments into mobile-friendly vertical video formats like Stories and Moments (TikTok-style clips) in real-time. These assets can then be directly published to Storyteller, whether as Stories, Moments, or made available within a media library, ready for future use.

Maginifi’s ability to attach robust metadata also furthers the ability for extensive personalisation of content as Storyteller can ingest user preferences, such as favorite sports, teams, or locale, to then serve up a unique content experience to each user that is relevant and resonates with their interests.

Both platforms allow for the addition of graphics, with Magnifi offering advanced templating features and Storyteller providing both manual and automated templated workflows that enhance the quality, speed and consistency of content production at scale. This ensures that all vertical video content meets brand standards without compromising creativity or efficiency.

Brands and sports organisations can also monetise the experience through advertising or sponsorships. Storyteller supports both first-party ads and integrations with popular ad platforms, maximising revenue opportunities.

Meghna Krishna, global CRO at Magnifi, believes that the partnership will aid brands that want to better serve increasingly mobile audiences.

“Storyteller has democratised the vertical video, allowing brands to offer this popular format wherever their customers are. Our partnership will accelerate this trend. With the suite of Magnifi’s tools now at their disposal, brands will be able to produce, publish and distribute vertical videos faster than ever,” said Krishna.