Magnifi by VideoVerse has launched a major platform upgrade built to simplify live and archival video editing for sports, media, and entertainment teams. Designed for scale, speed, and multi-format publishing, the update integrates advanced genAI features to turn complex workflows into real-time storytelling engines.
Magnifi’s new unified dashboard enables content teams to edit faster, publish smarter, and engage fans across every channel, without the traditional post-production lag. The latest upgrade integrates advanced genAI features to turn complex live and archival workflows into real-time storytelling engines. From automated vertical video creation to multilingual captions and metadata enrichment, the platform delivers the scale, speed, and flexibility needed for today’s multi-format, multi-platform demands.
The latest version is said to address key industry pain points: time-consuming post workflows, inconsistent metadata, and the challenge of creating platform-native content for OTT, broadcast, and social simultaneously.
The upgraded Live Editor enables instant highlight creation during events, with AI-powered multilingual subtitles and culturally localised captions, while enhanced tools like Storyteller help teams produce short-form, mobile-optimised clips for social and OTT platforms. FIFA+ is among those already using these features to deepen engagement.
Teams can also now automate content based on key event triggers (like a goal, wicket, or touchdown) and auto-publish to target destinations, speeding up delivery and consistency.
GenAI creates platform-ready thumbnails and captions in seconds, increasing accessibility and reducing manual work.
“It has been a tremendous journey watching the product evolve from a simple highlight creation solution at inception, into a comprehensive editorial workspace. With this new update, we are empowering content teams to enhance creativity, maximise efficiency, and allocate resources more strategically,” commented Meghna Krishna, chief revenue officer at VideoVerse. “We have become a meaningful extension of our clients’ editorial ecosystems, supporting both the system and the storytellers with the ease and efficiency of genAI and automation.”
Magnifi’s upgraded platform is already being used by leading sports and media organisations. For instance, the Mountain West Conference in the US experienced a 150% increase in viewership thanks to real-time highlight publishing and vertical content. In Asia, a prominent OTT platform generated over 45,000 short-form clips from 1,500 hours of content each month. The Indian Premier League (IPL) produced more than 3,500 automated web stories from 14,000 minutes of footage, resulting in a 25% boost in site traffic. Additionally, a major rodeo partner saw a 15% increase in content output, attracting 1.3 million new viewers in just two months.
With its latest release, Magnifi is extending its AI-powered video tools into newsrooms and media production environments. The new solution, currently in pilot with select broadcasters, is already showing strong results in promo and teaser creation, newsroom editing, and multilingual workflows.
