Marco Weissert to lead European sales at Shure as part of new structure

Shure is positioning itself for global growth and enhanced customer support with a new sales structure.

Led by José A Rivas, vice president and chief sales officer at Shure, the new global sales structure was re-engineered to be closer to customers and end users. The structure will cover six geographic sales organisations to maximise the global presence of the company – North America, Latin America, Europe, Middle East, Africa, and South Asia, East Asia and Southeast Asia and Pacific.

“This new organisational structure has been designed to enhance operational efficiencies and expedite growth initiatives, aligning Shure for success in the ever-evolving market landscape,” said Rivas. “We believe this change will allow us to be more connected with our customers and end users and will bring our extraordinary solutions even closer to the market.”

Marco Weissert, associate vice president at Shure, will lead Europe. His journey at the company began as the director of human resources and processes for EMEA. Recognised for his contributions, he was subsequently appointed managing director for Shure’s Central European direct market entities. Building upon his achievements, Weissert then assumed the leadership of Shure’s Middle East and Africa entity, further expanding his international experience, and strengthening Shure’s presence in these dynamic markets.

With a profound understanding of management and business development, Weissert’s ability to introduce new go-to-market models, along with his expertise in sales and market development strategies, have provided him with valuable insights to navigate complex corporate landscapes. His focus on building effective teams and streamlining and enhancing overall processes has been shaping the company’s positioning for successful growth in the European market.

“I’m thrilled to embark on this new journey as associate vice president for the European region and to lead such a talented team. The new structure will allow us to seize new opportunities, drive growth in Europe and create remarkable experiences for our valued customers and end users,” said Weissert.

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