Masstech appoints Will Pitt as new head of sales for EMEA

Masstech has announced the appointment of Will Pitt as the new head of sales for EMEA.

Pitt joins from Imagen, where he served as the company’s commercial director for four and a half years. During this time, Pitt led new business sales and strategy, and was instrumental in securing landmark deals with the likes of Olympic Broadcasting Services (OBS), AON, the International Tennis Federation (ITF) and Badminton World Federation (BWF), to name a few. Prior to Imagen, Pitt held roles at Globecast, BT Media & Broadcast, Geo Networks (now Zayo), and Aframe.

For Masstech, Pitt will head the EMEA sales team to drive new growth, strengthen the partner and reseller network, and help new and existing customers streamline processes and generate new revenue streams made possible through Masstech’s Kumulate.

Speaking on his appointment, Pitt commented: “In sales, you have a unique opportunity, and a responsibility, to open new doors and influence and deliver new outcomes; this is what excites me. We work in one of the most exciting and progressive industries in the world and I feel privileged to be a part of it.”

Luc Tomasino, vice president of worldwide sales at Masstech, added: “We’re very excited to announce Will’s appointment to this pivotal role for Masstech. EMEA is a critical region, and having Will’s passion and focus to lead the excellent regional sales team already in place, will allow us to bring our multi-award winning storage management solutions to an even wider audience.”