Mazin Yaseen appointed head of sales for EMEA at Prodys

Prodys has appointed Mazin Yaseen as its new head of sales for the EMEA region. With a distinguished career in the broadcast industry, he has previously built strong relationships with notable clients in the EMEA market. His expertise in broadcast, live production and streaming positions him as a key asset to Prodys.

“I am excited to join Prodys as a crucial part of their growth journey,” Yaseen stated. “With my experience and passion for technology innovation, I am eager to expand our sales strategy and scale our efforts to meet increasing demand across EMEA.”

In his new role, Yaseen will focus on enhancing customer relationships by prioritising customer feedback and tailoring solutions to meet specific customer needs. He aims to position Prodys as the ideal technology broadcast partner in the evolving media landscape.

Yaseen will also address key industry trends such as the adoption of IP-based workflows, sustainability and energy efficiency. Prodys is committed to harnessing these trends by enhancing its solutions, including audio encoders, broadcast encoders and encoders for live streaming, helping broadcasters to adapt, scale, and thrive.