MBS Sports and LaLiga conclude exclusive sub-Saharan Africa broadcast agreement
MBS Sports, the sports content arm of Media Business Solutions (MBS), has concluded a four-year deal with LaLiga for the broadcast of weekly league games in sub-Saharan Africa. The deal grants MBS Sports exclusive free-to-air (FTA) broadcast rights for the 2020/21 to 2023/24 games in the territory.
The multi-season contract, which begins in September 2020, makes MBS Sports the exclusive license holder for the league. Through sub-license agreements with interested broadcasting networks, MBS Sports’ rights will bring live matches, delayed matches and highlights, to LaLiga fans across Africa.
Speaking on the backdrop of this momentous agreement, MBS sports founder and CEO, Richard Dimosi said: “Our collaboration with LaLiga was forged on the basis of our commitment to bring world class sporting content to African audiences. We will through sub-license agreements reach millions of viewers who would otherwise not be able to afford it on pay platforms.”
He added: “It goes without saying that football is one of the continent’s most loved sports. With a presence in 19 markets as MBS Sports we pride ourselves in being an African agency enabling the broadcast of premium sporting content for football lovers across the continent.”
As part of the deal fans of the league will enjoy at least 33 live matches on FTA TV and weekly highlights’ shows in each season. The line-up will of course feature current front runners FC Barcelona, Atletico de Madrid, Sevilla FC, Villarreal CF and current champions Real Madrid.