Media Mania trusts in Lawo IP solutions for latest UHD OB truck
Media Mania, a UAE-based production company specialising in OB van construction and broadcast services, has recently integrated the Lawo mc²56 MkIII audio production console, accompanied by Lawo stageboxes, into its latest ultra-high-definition (UHD) outside broadcast (OB) truck. This technological advancement reinforces Media Mania’s position as a pioneering company in the Gulf and Middle East regions, catering to a diverse range of production needs.
Recognising the increasing prominence of the region in hosting high-end sports events and attracting high-profile clients, Media Mania proactively embraces technological advancements. In anticipation of the imminent transition to 4K high dynamic range (HDR) standards in the production world, it has developed and deployed 4K HDR OB vans and 4K portable production units (PPU). For Roland Daou, founder and CEO of Media Mania, Lawo was an obvious and ideal choice for the audio components of the truck.
Waddah Thabit, chief technology officer at Media Mania, noted: “The mc²56 boasts an extensive array of features meticulously designed to enhance workflow efficiency, increase productivity, and provide ergonomic and intuitive operation. Users can confidently operate the console even in high-pressure situations.”
The mc²56 MkIII console provides sound engineers with the option for two-person operation, featuring decentralised control of all parameters, including bank and layer selection, EQ operation and dynamics control. Moreover, the console’s touch operation optimises operating sequences for VCA and bus assignment, meter pickup/mode selection, and N-1 configuration. Advanced functionality is further exemplified by the ‘Button Glow’ feature, facilitating channel strip colour coding, and backlit rotary encoders, ensuring enhanced visibility and user guidance even in low-light environments.
For optimised performance within IP video production environments, there is full support for native ST2110, AES67, Ravenna and Dante, while Lawo’s LiveView feature enables thumbnail previews of video streams directly in the fader labeling displays.
Daou emphasises the profound impact of this state-of-the-art technology in its OB vans, stating: “With our advanced technology, we not only cater to the discerning local market that demands top-notch quality but also provide flagship results for clients worldwide in their production endeavours.”