Mediatec Asia Pacific becomes part of the Creative Technology global brand
Mediatec Asia Pacific, an NEP Live Events company, has rebranded to become part of Creative Technology (CT), a sister company also under NEP.
The Mediatec and CT teams have worked together for many years across countries and markets, collaborating on projects for large corporate clients, international sporting events, Olympic and Commonwealth Games and more.
A change in name and branding only, the move is in line with similar strategic rebranding initiatives, including that of Mediatec Europe’s business in early 2020 to support NEP’s goal of using the global brand that best represents what the company provides to its clients. The combined brand also now enables NEP and CT to support its sport and corporate client segments in Australia and New Zealand as a 360º supplier in the region and worldwide.
CT’s and Mediatec’s clients will share the same experience in dealing with one brand across the globe for all their projects. The company says clients can expect more seamless processes and services – from the initial sale to delivery of solutions – while potentially reducing negative impacts on the environment due to a more local and streamlined service model.
The CT Australia and New Zealand business unit will service projects and events across the region, with customer support, studios and other production facilities. It has office locations, warehouse facilities and local staff in Auckland, Melbourne, Perth, Sydney and Wellington.
CT Australia and New Zealand president Owen Davison said: “Although our Mediatec brand is no longer in the market, I’m excited to bring our Mediatec and CT businesses closer together so we can leverage our talent, innovative technology and amazing solutions across many different markets and geographies. It’s a great move for us and our clients, now and going forward.”