Memnon introduces Dars.Media: a new footage marketplace

Sony company Memnon has announced Dars.Media, a new video marketplace to make footage more accessible and discoverable for professionals.

Dars.Media delivers insights into archival content, making footage more accessible and discoverable. Its smart content discovery platform offers creators and producers content curated with care and no clutter to aid them in discovering the right content for their productions.

The marketplace gives creative and media professionals a new content licensing solution that combines a top-level offering and a modern discovery platform powered with AI. By removing some of the legwork of finding relevant content in archives, you can focus on creating good stories.

In addition to providing an end-to-end solution to licensing, Dars offers white-label managed services dedicated to their brand, content and users. Rights holders can leverage the marketplace and offer content for licensing to a global audience of professional users with no running costs.

Baku Morikuni, head at Memnon, commented: “With Dars.Media, we have built a platform to make archives more discoverable and easier to license for production while allowing archive holders to make the most out of their collections. Our team includes licensing experts to help rights holders monetise their footage and to help producers elevate their next project with authentic archival material.

“We believe that the pandemic spurred archival-based production and we believe Dars.Media delivers a timely solution to support archive holders even further by boosting their content discovery and creating a new revenue stream.”

Hiroshi Kajita, head of Sony media solutions, added: “The addition of Dars.Media to the Memnon offering is another great example of how the Sony intelligent media services division is providing agile and scalable solutions that adapt to the needs of any creator or professional to bring value to their content. With Dars.Media, Memnon is providing creative media professionals with the tools to make footage more accessible, easier to source and other services dedicated to their needs. The launch of Dars.Media is testament to our mission of continuing to pioneer new products and services that will drive business transformation across Europe.”