MGI becomes approved SIENNA Systems integration partner

Leading systems integrator Media Group International can now offer its broadcast customers seamless integration and next generation workflow after becoming an Approved SIENNA Systems integration partner. The new partnership is said to bring enormous benefit to MGI’s customers by giving them easy access to SIENNA’s systems for news, sport, live Event and multi-camera television production.

MGI recently sent its senior solutions architects, Jim White and Tyrone Donnelly, on a week-long intensive Sienna training programme in London. The programme is designed to give MGI self-sufficiency in implementing and supporting Sienna Systems and affords MGI the Approved Sienna Systems Integrator status.

Founded in 1992, Gallery offers the Post Production, Film, Music, TV and Broadcast industries a portfolio of more than 50 software and hardware products that are sold to more than 12,000 customers across 50 countries. The company’s SIENNA software family, which was launched in 2007, has revolutionised News and Sports broadcasting and has an international reputation for delivering cutting edge results in highly demanding environments.

Some of the world’s leading broadcasters have built their news and sports workflow around SIENNA, including the BBC, the Associated Press, Turner and Televisa. SIENNA products have been responsible for coverage of major global events such as the US Presidential election, and the Beijing and London Olympics. With a worldwide integration channel, Sienna is said to deliver functionality, performance and reliability without compromise.

Roger Barton, MGI’s sales manager, says: “As always at MGI, we’re committed to bringing the very latest technology and products to our customers and Gallery’s SIENNA products absolutely fit this brief. It is also extremely important nowadays that you’re able to back up your sales with integration services and after sales support locally. This is why we always invest in training prior to signing partnership agreements, so that we can confidently support our partners.”

Mark Gilbert, Gallery SIENNA’s CTO, adds: “We are delighted that MGI has made a strong commitment to Sienna, and MGI’s experience and reach will make Sienna accessible to a new audience in the Gulf region. Local support is fundamental to our vision, so MGI’s formally trained Sienna engineers are a welcome addition.”