n-tv Germany to build new HbbTV app with 3SS
3 Screen Solutions (3SS) has been appointed by German news channel n-tv to develop its new app, writes Chris Cope. After a competitive selection process, 3 Screen Solutions was selected to design the new n-tv application end-to-end, embracing the increasingly prevalent HbbTV technology standard, and to implement the new app for usage on multiple consumer devices.
HbbTV is increasingly being embraced by content owners because this standard enables interactivity, such as via a red button. By adopting HbbTV, broadcasters are helping viewers to enter a smart TV web-connected environment on their devices, enhancing the viewer experience by making complementary content readily available. The result is that consumers have the opportunity to engage with the content owner’s brand for more time, on more screens, thereby encouraging viewer loyalty.
“3 Screen Solutions has a deep understanding of what makes a great viewer experience across multiple screens, and how to make it all happen seamlessly,” commented Eva Messerschmidt, Head of New Media at n-tv. “We were impressed by their innovative ideas and collaborative approach, and so we’re looking forward to sharing the new n-tv app with our valued audience,” she added.
“We are really excited that n-tv has selected us to develop this important new app, and we’re eager to help provide a more powerful user experience to the n-tv audience,” commented Kai-Christian Borchers, 3 Screen Solutions Managing Director. “We look forward to working closely with the n-tv team and laying the groundwork for what we hope will be a strong and enduring relationship,” he added.