NAB 2019: The Switch Digital Connect Broadens Company’s Outreach in Live Event Delivery
The Switch (Booth SU3714) will launch its newest digital media delivery service offering, The Switch Digital Connect. The Switch Digital Connect extends The Switch’s footprint and its continually expanding service offerings to allow customers to seamlessly and simultaneously deliver live events to linear, digital, social, and over-the-top (OTT) networks around the world.
For over 15 years, The Switch has offered its customers the ability to establish global pool feeds, simultaneously delivering entertainment, news and promotional content to traditional broadcast platforms via The Switch’s global network of more than 800 of the world’s leading content producers and distributors.
The Switch Digital Connect serves as an extension of that service, allowing customers to simultaneously push content to both traditional broadcasters as well as all major digital platforms, including Facebook Live, Twitch, Instagram, Twitter, YouTube, and others. The true value of The Switch Digital Connect is its unique ability to seamlessly and reliably push content to multiple social platforms, which has traditionally been costly and time consuming.
“As digital, social and OTT platforms continue to drive content production and consumption, it’s more important than ever that The Switch develop solutions to provide our customers with the ability to efficiently push content to multiple platforms,” says Keith Buckley, President and CEO at The Switch. “The Switch Digital Connect allows artists, producers, gamers, and influencers the ability to distribute high-quality feeds of their live content, simultaneously, to the world’s leading digital platforms, and to more than 800 leading global content producers and distributors connected to The Switch network.”