NAB 2023: EditShare to focus on connectivity and workflow enhancements

EditShare will use NAB 2023 to unveil its latest productivity and creativity enhancements.

The company’s workflow solutions are driven by its EFS Storage and Flow media management – these are combined in Flex for fast cloud implementations. By integrating storage on premises, at multiple locations and in the cloud, connectivity is at the heart of the workflow.

Swift Sync gives users a way to share media across different EFS systems in the cloud, on prem or in between. Users can select all or some of their media spaces in any location and bring it into their workspace, whether they are in a facility, working at a remote location or using cloud editing via a desktop emulator. Flow provides support for multiple streams of multiple codecs. In addition, the latest EFS release delivers as much as a 60% increase in throughput for certain codecs/configurations from the previous hardware/software.

Editors can use the tools of their choice because Flow and Flex integrate with software from Adobe, Avid, Blackmagic and others without having to change screens. Included in this spring release are a number of features and improvements to the Flow Panel for use with Premiere specifically. Collaborative teams can easily connect with each other using EditShare’s Universal Projects technology, providing a seamless means of exchanging projects between post production users and platforms.

EditShare’s advanced set of open APIs makes it possible to integrate tools from partner companies and third-party vendors, whether that is capture software from Cinedeck, workflow orchestration from Helmut, cloud hosting from AWS, AI capabilities from Audimus and Mobius, NRCS systems and more, many of which will be demonstrated at the show.

To ensure that mission-critical content flows – such as channel playout or fast turnaround editing – are never compromised, users can now manage storage access bandwidth to guarantee quality of service for each workstation, user or group with EditShare’s new bandwidth control capabilities in EFS. The latest release also moves to streamline and simplify still further the new web user interface in Flow, and to make Flex Cloud Edit+ easier to deploy through intuitive user interfaces without the need for cloud specialists.

“At EditShare, our goal is always to let creative users get on with the storytelling, by making the technology transparent,” said Sunil Mudholkar, VP product at EditShare. “The more we make the infrastructure and services intuitive to use – whether it is on premises, in remote locations or in the cloud – then the greater the availability, the reliability and the productivity. That is what our users tell us they want, and that is what we are striving to deliver.”