NAB 2023: Synamedia to showcase its line-up of cloud, streaming and distribution technologies
Synamedia’s NAB Show line-up will feature technologies that enable the distribution and delivery of high-quality streaming content across the spectrum of sports.
A centrepiece of the stand will be Synamedia’s in-stadium experience, in conjunction with partner NativeWaves, demonstrating how fans in their seats can replay the action, watch from different camera angles in real-time and view stats on their 5G mobile devices. The application features Synamedia Vivid compression, Vivid OTT with ultra-low latency and fast channel zapping, and secure delivery using Fluid EdgeCDN to enhance the excitement of being at the game with an augmented sports experience.
Synamedia’s flexible Video Network portfolio is designed to meet the needs of all types of video service providers from niche streamers through to Tier 1 operators. At the show, Synamedia is unveiling new branding for its Video Network offerings with Synamedia Quortex for its self-service, multi-tenant SaaS solutions; Synamedia Vivid for customisable, multi-cloud, single tenant solutions; and Synamedia Solid for virtualised software and video processing appliances.
For OTT and pay-TV providers that need to scale services to millions of viewers, the company is highlighting the many ways it can overcome this challenge. Highly-efficient video delivery with Vivid OTT and Fluid EdgeCDN supports ultra-low latency applications for sports viewing experiences such as watch parties and betting. Complementing this, Quortex Play (formerly Quortex IO) provides just-in-time live video streaming through a self-service SaaS solution that enables service creation in a few clicks and automatically scales cloud resources up or down from a few viewers to millions.
For broadcasters facing the challenges of affiliate distribution to support the increasing number of live events, Synamedia is showcasing its Vivid PowerVu and Quortex Link cloud-based solutions. It will highlight how customers moving to IP-based distribution with Vivid PowerVu benefit from lower costs, improved reliability and new monetisation opportunities with ad insertion, alongside broadcast-equivalent latency. At the show, Synamedia is unveiling Quortex Link for one-click video distribution to dramatically reduce the time and investment needed to establish a video distribution link.
“The goal posts have moved with live sports streaming and the smart money is on new, immersive fan experiences,” said Julien Signes, general manager of Video Network, Synamedia. “It’s no longer enough for streamers to match broadcast latency and expect to keep viewers satisfied – they depend on robust, scalable technologies more than ever before. At NAB 2023, we are demonstrating, through real-life experiences, exactly how our portfolio will create new experiences that will be big wins with viewers and new revenue streams for service providers.”
Also on the Synamedia stand, advertising experts from Google and Synamedia will explain how the integration of Google Ad Manager and Vivid OTT and Fluid EdgeCDN will enable efficient ad insertion using advanced ad management techniques for personalisation on a mass scale for sports and live events; and Synamedia compression specialists and Hewlett Packard Enterprise server professionals will jointly present the road to ultra-high density and power efficiency, detailing the massive gains in video processing performance by using the latest servers, CPU and encoding algorithms.