NAB 2023: Waves Cloud MX audio mixer integrates with Grass Valley AMPP for advanced audio processing and mixing
At the Grass Valley booth at the NAB Show, Waves Audio is demonstrating advanced audio processing and mixing for live broadcast productions using its Cloud MX Audio Mixer with Grass Valley’s Agile Media Processing Platform (AMPP). The features provided through the cloud integration of both platforms offer unprecedented creative capabilities and production options for broadcast and media professionals.
The Cloud MX audio mixer delivers state-of-the-art audio mixing and processing for cloud-based live productions and now includes compatibility with Grass Valley AMPP workflows. This compatibility allows broadcasters and media organisations to easily integrate the advanced audio processing and mixing capabilities of Cloud MX with AMPP by connecting both platforms in an NDI-based cloud environment.
“Waves is delighted to exhibit at NAB, the Waves Cloud MX audio mixer’s interoperability with Grass Valley AMPP,” said Noam Raz, Waves Live division general manager. “The features provided through the cloud integration of both platforms enables broadcast professionals to directly benefit from a superior-sounding cloud-based mixer, with finer control over your audio. Cloud MX enables a new level of audio fidelity, flexibility and control to your broadcast production – with superior uncompromising sound quality.”
“Creatives who use AMPP really appreciate the fact that they can get right to work with familiar workflows and user interfaces,” said Trevor Francis, director of indirect product strategy for Grass Valley. “Bringing Waves Cloud MX audio mixer into the AMPP ecosystem lets audio experts focus on their craft rather than the technology supporting it. That provides a positive outcome for everyone.”