NAB 2025: Chyron to showcase updates to Prime, Paint and VP

Chyron is set to demo its full range of products and latest developments at NAB 2025. Key themes will include reducing total cost of ownership for customers, converged technology, and innovation in live production, visual storytelling and data visualisation.

“TCO, or total cost of ownership, is important. In 2025, we are hearing, more often than ever, that tech must pay its own way,” said Chyron CEO Mike Truex. “We are listening. We need to satisfy not only the demands of designers, operators and engineers, but also those of the C-suite. We are keenly aware of how workflow efficiencies, scalability, channel density, monetisation potential, and fan engagement all may impact the bottom line. The business considerations of our customers are a key driver of our product roadmaps.”

“While we maintain a strong portfolio of products, we also focus heavily on converged technologies,” said Nikole McStanley, Chyron head of product. “Increasingly, customers can leverage the advantages of Chyron products within seamless end-to-end solutions.”

Visitors to the Chyron stand at NAB 2025 will be able to see examples of how high-profile broadcasters use graphics platform to the fullest. New features will also be unveiled, including additional designer capabilities in the scene tree, the timeline and with parameters, as well as expanded message saving and SRT inputs and outputs.

Paint will be shown in version 10.0 for the first time at this year’s NAB Show. Key features include a new user interface that promises ease of use, integration with Chyron Vault for accessible data, updates to the playlist feature for greater efficiency, sweep calibration for faster preparation for football matches, and an updated effects toolset for more robust replay illustration.

Version 8.0 of VP will debut at the show. In alignment with Chyron’s converged technologies approach, VP version 8.0 integrates with Prime 5.0 and above to attach Prime graphics anywhere in the live video. Sport-specific enhancements include NBA line calibration and NFL tracking stabilisation.

Rounding out its offerings for sports, Chyron will be showing Prime Click Effects, designed for total venue control, The latest advances include new data delivery and customisation functionality.

Built and deployed on AWS Cloud, Chyron Live offers video switching, motion graphics, audio mixing, multiviewers, illustrated replay, and commentary features. Development of Live comprises AWS efficiencies and security, Chyron functionality based on its broadcast grade portfolio, and intelligence gathered from extensive proof-of-concept testing.

New Live features to be shown at NAB include expanded commentary capabilities, extended audio routing and mixing features, the ability to utilise recorded clips as a video background in the output mix, and additional performance enhancements. Visitors will be able to see Live in action, live streaming events from the Chyron stand.

The stand will also feature two areas dedicated to high level innovation.

The Chyron Prime area features Prime Designer, where creators can see for themselves how they can use Prime’s latest tools to level up their motion graphics projects. Featured in this area will also be Chyron Panels, showing the latest advancements in purpose-built operator controls or master control. Additionally, visitors will be able to learn more about how Chyron Vault offers comprehensive management of data for visual storytelling across multiple systems within an organisation.

Chyron’s ZXY Tracking system will also be on display. This device based tracking system, useful for multiple sports, includes lightweight wearable transponder tags, base stations that receive GNSS data from the tags, and a cloud gateway server that processes and outputs live, real-time data for broadcasting and betting. Easily deployable, ZXY Tracking delivers key metrics including timestamps across distances, global coordinates (latitude, longitude, and altitude), local coordinates (X, Y, and Z), and speed. This data may be delivered to and displayed via Chyron systems, or by any broadcast system that accepts data.

Steve Papadakis, Chyron senior VP of sales, Americas, said: “Our clients are our driving force. The entire Chyron sales team welcomes the opportunity to partner with our NAB visitors to explore how our solutions can meet their production needs and optimise a return on their investment.”