Evertz company Ease Live will showcase its latest advancements in AI-powered, interactive sports experiences at NAB 2025. The company will highlight how its interactive solutions enable sports leagues, broadcasters, and streaming platforms to enhance fan engagement and unlock new monetisation opportunities through on-stream contextual ads, especially at critical points during live sporting events.
Ease Live will show how its solutions are already enabling content owners and rightsholders to tap new revenue sources and personalise fan experiences, demonstrating basketball, hockey, baseball, football, soccer and tennis packages developed for the world’s leading sports and media organisations. By integrating branded sponsorships and targeted on-stream ads within Ease Live’s interactive graphical overlays, live sports providers can trigger AI-powered, contextual ad placements – including sponsorship of key game moments such as goals, touchdowns, or three-pointers. Ease Live is also introducing entertainment packages for reality TV, talent competitions and other programming.
“The convergence of AI and interactivity is unlocking an entirely new era of advertising and viewer engagement,” said Kjetil Horneland, CEO of Ease Live. “With AI-powered content and contextual ad capabilities, sports organisations, broadcasters and streaming services can automate the delivery of personalised, real-time fan experiences – driving audience participation and new revenue streams. Our solutions enable AI-driven automation to pinpoint the game moments that get replayed and remembered – and pair these with on-stream sponsorship and advertising to create completely new on-stream ad inventory across the screens.”
Customers meeting Ease Live at the show will also get the opportunity to learn how it is now able to support contextual advertising on Apple TV and Roku apps through Google Ad Manager, so that content can be monetised across any over-the-top platform. The company’s interactive overlays support real time hyper-targeted advertising and sponsorship activation across connected TVs, smartphones, tablets, and game consoles.
In addition, Ease Live will highlight the AI capabilities that can be plugged into data workflows via automation tools designed to simplify and accelerate the deployment of interactive overlays on any device. The Ease Live platform’s AI capabilities also streamline the integration of automatically generated real-time stats, audience polls, trivia, instant replays, in-game sponsorships and more into live broadcasts through interactive graphical overlays. This AI-powered automation enables broadcasters and streamers to generate on-stream contextual advertising and real-time content such as 1,000+ quiz questions, enough team and player facts to satisfy any fan, or betting information such as game data or odds surfaced on top of the stream.
Ease Live will also showcase its ability to launch its interactive platform globally in just weeks with minimal operational costs, providing widescale instant access to second screen apps via QR codes that enable viewers watching broadcasts to tap into interactive content on mobile devices. It has forged major interactive TV technology partnerships with top-tier sports organisations and rightsholders, including ATP, Gotham Sports Network, Spain’s La Liga, France’s M6+, and Austrian broadcaster Servus TV, a Red Bull Media House company.
