NAB 2025: Globecast to showcase hybrid cloud solutions and media integration innovations

Globecast will showcase its latest innovations in hybrid cloud solutions at the 2025 NAB Show, including its comprehensive Hybrid Cloud Solutions portfolio.

In addition, Globecast will be talking to customers about its new, state-of-the-art facility in Westlake Village, California, following its successful transition after decades in Culver City. The move reflects the evolution of the media and entertainment services industry from hardware-intensive operations to virtualised, cloud-based solutions.

The Westlake Village hub is designed for advanced video signal management, ensuring reliable content routing and distribution, expanded live sports integration, and capacity for clients to operate in customisable tailored spaces to manage their unique workflows.

“As a long-standing leader in media services, Globecast remains at the forefront of industry evolution,” said Jean-Christophe Perier, CMO of Globecast. “As media organisations seek to maximise their return on investment, enhance service reliability, and adapt to rapidly changing viewer behaviours, we can support their evolution through managing and monitoring services, disaster recovery, launching new services, and augmenting their operational resources. As part of this evolution, we are carefully exploring AI’s role in our operations, ensuring it is implemented strategically to drive real benefits in monitoring and service management.”

Globecast continues to expand its presence in live sports broadcasting across the US, Europe, and Asia. At the 2025 NAB Show, the company will discuss its latest advancements in live event integration and how it supports customers in delivering high-quality sports content to audiences worldwide.