NAB 2025: Grass Valley to unveil new solutions for end-to-end media production

Grass Valley is set to make a bold statement at NAB Show 2025 with a reimagined stand presence that showcases how the company is setting the pace for industry transformation through the power of the GV Media Universe (GVMU).

The company’s new location in the North Hall will offer a new look and layout to fully demonstrate the integrated GVMU ecosystem that covers every stage of the production workflow, from image capture to delivery. From the power of the AMPP platform to the renowned LDX 100 Series camera fleet, production switchers, and media infrastructure, Grass Valley will be showcasing the full suite of pioneering tools driving the new media revolution.

“The dawn of a new age of media production is here, and we’re looking forward to meeting with customers and partners at our booth to demonstrate how the GV Media Universe is revolutionising the production landscape for media companies around the world,” explained Grass Valley president and chief operating officer, Jon Wilson.

“Our industry is in a pivotal moment with many complex challenges facing media businesses as they transition to a new way of operating while continuing to deliver great stories and drive down technology costs to a more sustainable long-term model. This is where the GVMU is changing the game for organisations of all sizes and we’re excited to share how we’re leading the media revolution at NAB Show this year.”

At the heart of the GVMU is the AMPP platform: the operating system for media production, bridging hardware and software solutions, and powering high-performance workflows across live production, content management, automation and distribution. Adoption rates for AMPP have skyrocketed, with average usage eclipsing 11 million hours per month. AMPP’s success is the foundation for the company’s wider growth story, having achieved impressive organic growth of more than 25% in 2024, and significant industry recognition through various awards and patents.

“Grass Valley’s transformation has been driven by record investments in technology, processes, and people,” says executive chairman and CEO, Louis Hernandez Jr. “At NAB Show 2025, we will be demonstrating how our focus on organic growth and true innovation with the GVMU is enabling a new era of agile, sustainable, cost-effective production and delivery for media businesses everywhere. We’re proud to be setting the pace for industry transformation and look forward to sharing significant new developments with our partners and customers.”

Making its debut at NAB is the LDX 180 camera which features the new Super35 Xenios imager that delivers stunning cinematic depth-of-field, with enhanced definition and vibrancy.

Featuring all of the hallmarks of the LDX Series, including Creative Grading, ensuring artistic control across the line-up, the LDX 180 blends cinematic depth with the speed and precision of live production to redefine how stories are told. The full LDX Series will be on display, including the new LDX 110 with RF for wireless production, and the new LDX 135 with 5G, offering direct AMPP contribution without ingest conversion.

The Grass Valley stand will offer a showcase of the full GVMU, with products and solutions covering cameras and live production; networking and processing; news and media workflows; content management and editing; linear and event-based playout; and much more. It will also host members of the expanding GV Alliance, which brings together companies from across the media and entertainment industries in an open digital community with the shared goal of simplifying production workflows.

In addition, the Grass Valley leadership team will be taking part in the GV Forum 2025 at the Renaissance Hotel Las Vegas on Saturday 5 April. Hosted by the GVx Council, the event includes executive panel discussions, case studies, exclusive industry research on behalf of GVx from Caretta Research, and AMPP technology demonstration sessions, followed by a drinks reception. Speakers include Del Parks, president, Sinclair Broadcast Group; Dave Travis, group director of content, broadcast & platforms, Sky; Rebecca Jackson, business development manager, Caretta Research; and Stuart Baillie, SVP media engineering & global distribution, Paramount.