NAB 2025: Zixi to showcase live video workflow innovations

Zixi will be showcasing innovations for live video delivery at NAB 2025, highlighting how its solutions enable broadcast and live video workflow use cases for content owners, broadcasters, service providers, sports organisations and OTT providers.

Demonstrations will cover customer use cases and outcomes across four live video solution areas:

• Content contribution: Increase revenue by enabling more events and deliver high-quality live content in 4K and HDR reliably at scale at a lower cost than satellite or fibre.
• Satellite replacement: Enable higher quality video over IP with increased flexibility and agility to hundreds of affiliates at a lower cost.
• B2B distribution: Monetise content while predictably supporting audience expectations through cloud based ingest, localisation and distribution for local and affiliate networks.
• D2C distribution enablement: Normalise and distribute transport streams for OTT and FAST from varied sources consistently at scale.

Zixi will be joined by a number of industry partners. Magnifi and Zixi will demonstrate automated highlight clipping for sports and news content, leveraging metadata analysis, AI-driven tagging, and real-time automation. This enables enhanced discoverability, localisation, and socially optimised content, ensuring high-speed, cost-efficient, and scalable content delivery across platforms, driving engagement and audience reach.

Singular.live will demonstrate its integration with Zixi, showcasing how it delivers broadcast-quality graphic overlays with ultra-low latency to support use cases such as live event contribution and localisation. Singular customers can replace expensive, legacy graphics systems with Singular’s modern, HTML5-based approach.

Videon will showcase the native Zixi integration within the LiveEdge Platform, a robust video edge computing device optimised for REMI production, real time live streaming, graphics, and advertising. Supporting use cases such as live event contribution and normalisation, this integration combines low-latency and cost-efficiency with support for Zixi’s control plane, providing unified orchestration, management, and control capabilities.

Showfer Media will debut with Zixi a sophisticated advertising platform crafted to simplify advertising across any ecosystem, integrating with diverse content supporting use cases such as localisation, station distribution, and satellite augmentation.

At the NAB Show Streaming Summit on Monday 7 April 7, Sinclair CTO Mike Kralec will sit down with Zixi CEO Marc Aldrich to discuss Sinclair’s business transformation and the role Zixi has played in its success.

Kralec said: “Zixi has been a solid partner for us as we’ve transformed our broadcasting operations to the cloud. Their flexible and reliable solutions have given us the stability we need to manage our diverse nationwide network, while also opening up new opportunities to integrate with our distribution partners. The trust in Zixi’s technology has been invaluable as we continue to modernise our workflows and infrastructure.”

“Our customers’ content is the highest value asset of their business, which needs to be delivered live with unmatched quality, reliability and security at the lowest total cost,” said Aldrich. “Zixi’s solutions empower our customers to meet these challenges and accelerate their business transformation with IP video technologies at unmatched scale.”