Zixi will use NAB 2026 to demonstrate how organisations can modernise live video workflows, transition from legacy infrastructure, and scale distribution and monetisation with greater control, reliability, and cost efficiency.
“The industry is moving quickly towards IP-based distribution as broadcasters reassess satellite and legacy delivery models,” said Marc Aldrich, CEO of Zixi. “At NAB 2026, Zixi will demonstrate how our platform supports the modernisation and evolution of live video workflows that includes real-world satellite replacement strategies, enabling customers to deploy flexible, reliable, and interoperable workflows across hybrid environments.”
Zixi will present a series of live demonstrations and integrations both at its booth and in collaboration with key partners across the show floor. These demos will illustrate centralised control and orchestration, dynamic market switching for flexible real-time content distribution, end-to-end IP-based contribution and distribution workflows as scalable alternatives to satellite delivery, and interoperability across partner ecosystems in real-world deployment scenarios.
In addition, Zixi will host AWS Builder Lab sessions where attendees can build an end-to-end broadcast pipeline in AWS using the Zixi Platform and Zen Master, including deploying a broadcaster, ingesting content, creating distribution channels, building HLS workflows with AWS Media Services, and applying rights management controls.
Zixi’s demonstrations on its booth W2057 will highlight real-world workflows, including reliable, cost-efficient IP-based alternatives to traditional satellite delivery, enabling migration of critical contribution and distribution workflows without sacrificing quality or resilience. Flexible, cloud-enabled workflows supporting live sports contribution and distribution, reducing dependency on satellite while improving scalability, and aggregation, normalisation, and processing of live feeds from multiple sources to ensure consistent, broadcast-quality inputs will also be highlighted.
Other demos include secure, scalable distribution of workflows delivering live content to affiliates, partners, and platforms worldwide, and end-to-end workflows for live event contribution, processing, and delivery with low latency, high reliability, and operational control.
