NBC Olympics turns to Brevity for simultaneous transport and transcoding technology

Brevity is providing simultaneous transport and transcoding technology to NBC Olympics.

Brevity-Logo-2012Brevity will simplify NBC Olympics’ workflow and enable significant bandwidth optimization. With Brevity, NBC Olympics will render graphics on the fly while seamlessly transferring those graphics files into the Avid DNxHD format for editing. NBC Olympics will cover simultaneous sporting events occurring each day across different venues throughout the Sochi Games. The event will use Brevity’s technology to drive efficiencies by automating critical workflows needed for the production. These efficiencies in time and bandwidth savings will provide NBC Olympics with more flexibility to make edits in production material.

“We are pleased to continue to work with Brevity,” said Phil Paully, Director, Graphics Engineering and Operations, NBC Olympics. “Brevity software will allow us faster data transport and the ability to choose what codec and standard we need for graphic integration and playback.”

Brevity’s patented technology will simultaneously transport and transcode RLE files into an Avid DNxHD file (with the Alpha channel retained), allowing NBC Olympics to move a one-minute RLE file to the Avid editing solution in less than 30 seconds. In addition, Brevity’s parallel processing capability processes hundreds of RLE graphics files in an hour. Brevity can also provide encoding of Avid system files directly into EVS Broadcast formats.

“The Olympics is truly a global event with audiences in every country eager to watch an increasing number of hours of coverage,” said Kevin Norris, president and CEO of Brevity. “We are pleased to support and build on our successful partnership with NBC Olympics, by helping to ensure the must-see moments of the Games are easily sent and delivered to viewers everywhere.”

Brevity will be used by NBC in the International Broadcast Center as well as multiple venues throughout Sochi to manage terabytes of video graphics.


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