NENT Group extends Bundesliga rights deal after securing EPL for first time

The Nordic Entertainment (NENT) Group has extended its exclusive pan-Nordic media rights deal to show live matches from the Bundesliga until 2025.

Under the new agreement, NENT Group will show more than 300 live Bundesliga games on its Viaplay streaming service every season and screen selected games on its linear TV channels.

The deal also includes the exclusive pan-Nordic rights to the German Supercup, Bundesliga 2 and the Bundesliga relegation playoff-matches. NENT Group already holds the pan-Nordic Bundesliga rights until 2021.

Last week it was confirmed that the NENT Group had secured exclusive English Premier League rights in Denmark, Finland, Norway and Sweden in a deal that runs from season 2022-23 to 2027-28.

NENT said that it will deliver studio productions for the Bundesliga that enable fans to follow some of the Nordic region’s most popular superstars on a weekly basis.

In addition to expert studio analysis and extensive local language commentary, it will show at least one Bundesliga match a week in Ultra HD. Selected games will also be available on NENT Group’s free-TV channels.

Bundesliga International chief executive Robert Klein said: “Over the past few years NENT Group has taken coverage of the Bundesliga to the next level across the Nordic region. This has been helped by the strong connections the league has with Nordic fans. They’re attracted by the pure, entertaining soccer we describe as ‘Football As It’s Meant To Be’. This authenticity is why so many Nordic stars have made a significant impact in Germany.”

Bundesliga International is a subsidiary of the DFL Deutsche Fußball Liga which, among other things, markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally.