Net Insight claims world’s first true live OTT solution

Net Insight has announced the official launch of Sye, claimed to be the world’s only true live OTT streaming solution. Sye allows live content to be streamed with frame-accurate synchronisation across any type of screen, including linear broadcast TV, with no delay.

“Sye completely revolutionises the way live OTT content is experienced, and will disrupt and change industry dynamics in a significant way,” said Per Lindgren, senior vice president Live OTT at Net Insight. “It harmonises live TV to all screens, which for the first time enables real time interactivity and audience engagement, providing new experiences that consumers want to be a part of and are willing to pay for. It also puts service providers back into the OTT value chain with new unique opportunities to generate revenue.”

Traditional OTT platforms suffer from delays in content delivery, ranging from seconds to minutes. This makes true live OTT viewing experiences impossible and forces viewers to log out of social and companion apps, and complementary platforms. As a result, OTT’s promise of social interactivity is broken and the potential for broader audience engagement and interactivity is lost.

By harmonising all content to all screens Sye offers engaging TV experiences that are unprecedented in the industry. This includes live betting, voting and polling, as well as enhanced social and entertainment interactivity. In addition, companies across the entire media ecosystem have the opportunity to “own” the second screen experience by creating compelling second screen content, such as driver cams in motor racing, where the action is in sync across all screens. This enables viewers of live OTT content to have an immersive television experience without missing a beat of the action unfolding 0n the first screen.