Net Insight enters new market to ‘solve live OTT challenges’
Net Insight has announced that the company is entering the Over the Top market to solve the live OTT streaming challenges that it believes are stunting the growth of this market opportunity.
“With our innovation supporting a new level of live OTT, it will change the way we consume TV today,” said Fredrik Tumegård CEO of Net Insight. “This is one of the most important evolutions of the media industry in many years and it opens up many new business opportunities for the entire media and entertainment ecosystem. The entry into the OTT market is an obvious and natural progression for us as it leverages our long, successful and unmatched expertise in live and high quality media transport. With more than 500 media customers worldwide today, this puts Net Insight in the unique position to solve today’s OTT market challenges.”
According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019. The increasing demand for OTT content is expected to create an incredible market opportunity. This is especially true for live OTT offerings, such as global sports programs and other live events.
“OTT TV has fundamentally changed the media landscape, but few have been able to monetise these new changes, especially for live content,” said Per Lindgren, senior vice president of strategy & business development at Net Insight. “With Net Insight’s ability to deliver true live OTT services, new business opportunities arise tied to viewer engagement and interaction. This is an industry game changer that enables content owners and service providers to fully monetize the high commercial value of live content and restates the broken promise of a social and interactive future TV experience.”