never.no integrates Instagram into IS toolkit

never.no has integrated Instagram into its flagship Interactivity Suite (IS), a toolkit for creating the technical backbone of interactive broadcasts and digital marketing campaigns. Broadcasters that use the never.no IS will be able to push and pull data from Instagram into their live programming and companion apps.

Zachary Weiner, director of marketing at never.no, comments: “Instagram has become a wildly popular form of social media, and we believe it will only continue to grow in relevance, which is why we’ve upgraded IS to include it. We maintain an aggressive development schedule so that we can stay ahead of what’s happening in the marketplace. We want to make sure that broadcasters can bring their viewers into the broadcast, wherever they are and however they want to interact with social media.”

The Instagram integration gives broadcasters the ability to use crowd-sourced photos and images in multiple areas of TV content. The functionality is said to be especially relevant for news shows, which could allow individual viewers to contribute photos they have taken at the scene of an event.