Cohen is new marketing leader at Grass Valley

Grass Valley, a Belden Brand, has announced a change in its marketing organisation with David Cohen assuming the role of vice president of marketing for the company. Cohen’s new role includes responsibility for marketing communications and product marketing, where he will focus on driving demand for Grass Valley’s products and solutions, promoting the Grass Valley brand and developing go-to-market strategy.

Cohen has spent six years in various marketing positions of increasing responsibility at Grass Valley and other companies. Most recently he was in charge of product marketing and related activities as senior director of market development. He has worked in the media technology industry for 14 years and has a deep understanding of the technology and trends that drive the market.