New TV channel Bild available in HD via SES on Astra 19.2 degrees East
WeltN24, subsidiary of Axel Springer, is set to launch a new free-to-air high-definition channel – Bild – in August via SES’s prime Astra neighbourhood 19.2 degrees East in a new multi-year capacity agreement.
The agreement will continue to see SES broadcast Welt and N24 Doku, two channels that are owned by WeltN24, making Bild TV the third TV channel to be distributed via SES’s Astra satellites. Additionally, SES will provide signal uplink and playout services for the latest news channel.
Bild will focus on the live broadcasting segment with Bild Live, which will cover news and current affairs from 09:00 to 14:00 Monday to Friday. On Sunday, Bild Live will broadcast sports content from 09:00 to 13:00. Bild Live can be viewed in parallel on N24 Doku, Welt’s timeshift channel. The programming of Bild will continue to expand with documentaries, reports, live shows and talk shows on politics, sports and entertainment among other topics.
“Going to the bakery and grabbing the Bild newspaper first thing in the morning is a daily ritual for many people in Germany. We are proud to help our longstanding partner Axel Springer SE expand its TV offering with this notable addition. Together, we will take Bild headlines into German living rooms with our satellites: Bild on TV, just as people know it,” said Christoph Mühleib, managing director of Astra Deutschland, part of SES.
Frank Hoffmann, managing director of WeltN24, said: “Bild is one of the biggest European brands in the media sector. Therefore it’s essential for us to be easily accessible to our audience via all channels, as soon as the channel launches.”