New TV Everywhere Zone for BroadcastAsia2015 show
BroadcastAsia2015, set for 2-5 June, will unveil a new TV Everywhere! Zone as increasing consumer expectations place new challenges on the industry to provide more convenient and reliable access to content. With the proliferation of digital devices and today’s ever-changing market of always-on connectivity, content broadcasters are starting to look beyond TV to stream and monetise their content.
This heralds the launch of the new zone, which will be a key attraction at BroadcastAsia2015 and will explore the entire value chain of nonlinear broadcasting.
Recent years have witnessed a dramatic increase in competition in the broadcast industry as providers continue to develop new technologies in meeting consumer demands, to offer a social, personalised and flexible TV and video experience. With the evolution of linear channel brands already underway in Asia, the region continues to grow at an exponential rate and is witnessing an increasing number of traditional broadcasters entering the IPTV, OTT space. This is also emphasised by the growth and influence of aggregated services, such as Netflix, Hulu, AmazonPrime, YouTube and Apple TV.
The recent Multiscreen TV & Video Forecasts report published by Digital TV Research reveals that the number of viewers watching TV and video content on multiple screens will climb from 5.60 billion in 2010 to 11.32 billion by 2020, with TV sets’ share of total viewers falling from 73 per cent to 42 per cent during this same period.
The report also predicts that by 2020, 3.98 billion people will watch content via a PC or laptop over a fixed broadband connection, an increase of 80 per cent on 2013; and smartphones viewers will reach 1.53 billion, triple the number in 2013. Tablet viewers will amount to 1.10 billion by 2020, an impressive five times the 2013 total.
“There is continuous interest in the broadcast industry especially in the areas of OTT, second screen, non-linear broadcasting and social media – all to meet consumers’ demands and enhance users’ experience. BroadcastAsia is already fuelling this space in Asia and with the introduction of our new TV Everywhere!, we hope to bring together even more case studies on how new entrants are adapting to competition, and how incumbents are maturing their offerings to differentiate themselves amongst competitors,” said Calvin Koh, Assistant Project Director of BroadcastAsia, from organiser Singapore Exhibition Services.