Newsbridge and NINA Partner for AI-generated content enrichment

Newsbridge has teamed up with media asset management platform NINA to provide automatic indexing value to customers using NINA Content.

Newsbridge’s Just Index solution, powered by MXT-1 multimodal and generative AI, now integrates with the NINA Content MAM, enabling instant access to rich metadata on every media file and improving the discoverability of an ever-growing media library.

Just Index works by analysing media files (proxy or original) from on-prem or cloud storage. Media assets are processed and enriched by MXT-1, which detects faces, text, logos, landmarks, objects, actions, context, shot types and speech to generate a semantic, human-like description of the content for increased searchability. The output can be reviewed and validated, after which the metadata is sent via a sidecar file to NINA Content.

NINA’s scalable hybrid MAM integrates localisation tools (dubbing, subtitling and AV project management suite) and users’ favourite tools seamlessly. It is a secure media solution that smoothly collects media from various storage sources and offers a suite of software for collaboration, along with robust automation capabilities. It can be fully deployed on-prem or in the cloud.

Marc Clouet, product director at NINA parent company CTM Group, said: “Integrating Newsbridge’s groundbreaking MXT-1 AI technology with NINA Content improves the efficiency, relevance and management of media assets across various functions, from archives to supply chain management and usage rights. MXT-1’s comprehensive, human-like descriptions put the end-user at the centre of the production process, and we’re very pleased to offer this AI indexing technology to our NINA Content customers.”

Philippe Petitpont, CEO and co-founder at Newsbridge, added: “It’s a pleasure to help NINA customers scale their indexing and archiving tasks with Newsbridge’s Just Index solution. The rich metadata generated by MXT-1 facilitates content search and discovery, enabling NINA Content users to instantly find the media assets they need to create better stories, faster.”